A shadowy yet enticing trend has materialised on the horizon of the 2024 fashion landscape, an appeal known as the “Mob Wife Aesthetic”. This trend is a bold repudiation of the norms, a challenge to the clean aesthetics of yesteryears and an invitation into a realm where audacious glamour holds the sceptre. This is what we have discovered about it.
As sure as the tides, trends in the fashion and lifestyle sector wax and wane, with each annum introducing a fresh batch of influences and ideas. Currently captivating the collective consciousness of TikTok and social media users in 2024 is the “Mob Wife Aesthetic.” This trend, rich in opulence and glamour, has entranced style aficionados and signifies a marked shift from the understated elegance that was popular in the year prior.
The Mob Wife aesthetic is an ode to the fashion sensibilities of the 1980s and 1990s, harking back to the sartorial choices of iconic figures such as Carmela Soprano and Adriana La Cerva from the critically acclaimed series “The Sopranos.”
According to a report by The Independent, this aesthetic is a clear repudiation of the minimalist makeup trend, instead championing a glamorous and alluring look. The aesthetic is complete with immaculate nails, often featuring a French tip or a timeless red polish.
The Mob Wife Aesthetic is characterised by an “unfazed, boss lady” demeanour. It has gained considerable momentum, presenting a stark contrast to the subdued elegance that dominated the previous year. The trend is characterised by audacious fashion enthusiasts donning luxurious fur coats, black leather mini skirts, vivid red lipsticks, and eye-catching gold chains. This aesthetic signifies a break from the ‘clean girl’ aesthetic, bringing back the bold glamour that the fashion industry has been craving.
The #MobWifeAesthetic has taken social media by storm, with influencers and celebrities alike fuelling its popularity. Tech specialist and lifestyle content creator, Kayla Trivieri, has expressed her admiration for the bold glamour, citing iconic mob movie heroines such as Lorraine Bracco and Sharon Stone as her muses.
The trend has caught the attention of renowned figures such as Taylor Swift, Jennifer Lawrence, and the Jenner sisters, who have adopted the trend, incorporating lavish fur coats, striking prints, and gold accessories into their wardrobes.
Sarah Arcuri, self-proclaimed “Mob Wives Aesthetic CEO,” is leading this aesthetic movement. Arcuri launched the trend in 2022 to honour the timeless elegance and resilience of women associated with influential figures. According to Arcuri, these women exude self-confidence and manage their households while their partners manoeuvre the streets. The aesthetic, she opines, encapsulates the energy of these powerful women through bold and empowering fashion choices.
Style expert from New York City, Dawn Del Russo, speculates that the Mob Wife Aesthetic is not a passing fad, attributing its popularity to the longing for more glamorous styles post-pandemic. Del Russo believes that the trend’s ostentatious fantasy offers an inclusive experience that transcends specific ethnicities. Anyone can adopt this sophisticated maximalist look by pairing a fur coat with a little black dress and statement jewellery.